What is Variable Data Printing?
Variable data printing (also known as one-to-one marketing or personalized printing) offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. Variable Data Printing has been shown to dramatically increase response rates while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional “shotgun” campaigns).
Why Use Variable Data Printing?
The potential for variable data printing is limited only by the imagination of the creator. Consider the power of being able to create a custom message for each recipient, catered to the reader’s age, gender, interests, buying habits, address, etc., and infinite possibilities begin to unfold. Smartly executed, it maximizes the relevance of your direct mail piece and drives response.